CREAM LAB NUTRITION
NUTRITION – BRAND REFRESH
Cream Lab Nutrition™ — A Brand Refresh That Kept What Worked and Elevated Everything Else
NUTRITION
BRAND REFRESH
LOGO REDESIGN
TYPOGRAPHY & COLOR SYSTEM
PACKAGING DESIGN
POUCH & JAR LABELS
MAILER BOX & INSERT
PROMOTIONAL PACKAGING
[City, State]
[Year]
Overview
Challenge
Cream Lab Nutrition already had a loyal customer base and some brand elements worth keeping, but its logo, typography, and packaging no longer matched the quality of its products or the market it wanted to compete in.
Approach
Instead of starting over, we audited what was working, kept it, and rebuilt the rest: a new logo, a refined type system, and a new color palette, applied across a fully concepted packaging line, from nut-butter pouches and jar labels to promo boxes and a mailer box with a custom insert.
01 — Refresh
Keep what customers already love, fix what holds the brand back. A new logo, type system, and palette that feel familiar and noticeably more premium.
02 — Packaging Line
Pouches and jars designed as one family. Clear flavor coding and a calm, confident layout make every product easy to find and hard to ignore.
03 — Unboxing
A mailer box with a custom insert and promo packaging that turn every delivery into a brand moment.
04 — In Use
The refresh lives where the product does: in real kitchens, at breakfast tables, and in the hands of the people who buy it.
Result
A unified, premium brand with a complete new deliverable package. Cream Lab now looks as good as it tastes, on the shelf and at the door.
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direction. Let's define yours.
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