ECCO DI AVELLINO

ITALIAN COFFEE & GELATO – BRANDING

Ecco di Avellino™ — An Italian Café Experience, Crafted Down to Every Detail

CAFÉ & GELATO

BRAND IDENTITY SYSTEM
MENU DESIGN
DIGITAL TV MENUS
SIGNAGE & WAYFINDING
PACKAGING
HIRING CAMPAIGNS
SOCIAL MEDIA DESIGN
PRODUCT MOCKUPS

[City, State]
[Year]

Overview

Challenge

Ecco di Avellino brings authentic Italian coffee, gelato, and bakery traditions to [city]. The brand needed a visual system as refined as its product: one that could live on a menu board, a gelato cup, a TV screen, and a hiring post without losing its Italian soul.

Approach

We built an elegant, warm, and artisanal system inspired by the modern European café. Black backgrounds, marble, warm wood, and studio-lit food photography set the tone, while a disciplined typographic hierarchy keeps every menu clear and every touchpoint unmistakably Ecco.

01 — Identity

An Italian soul, built for everyday service. We shaped a mark and a typographic system that feel warm and artisanal, yet disciplined enough to hold up on every screen, cup, and sign.

02 — Menus & Screens

The menu is the brand's main stage. We designed print menus and digital TV boards with a clear hierarchy, cinematic product photography, and a rhythm that makes ordering effortless.

03 — Space & Packaging

From the storefront to the gelato cup, every touchpoint carries the same Italian warmth: marble, warm wood, and a restrained palette that turns everyday items into small keepsakes.

04 — Campaigns

Hiring posts, seasonal launches, and social content built from the same system, so every message looks unmistakably Ecco without starting from scratch.

Result

Ecco di Avellino now speaks with one premium voice across the counter, the screens, and social media. The system makes daily operations easier and turns every visit into a small trip to Italy.