MERENGUE
AVANT-GARDE PASTRY – BRANDING
Merengue® — An Avant-Garde Pastry Brand from Maracaibo
PASTRY
BRAND IDENTITY
[NAMING]
PACKAGING DESIGN
STATIONERY
SOCIAL MEDIA DESIGN
Maracaibo, Venezuela
[Year]
Overview
Challenge
[Describe Merengue's starting point: what it sells, who it serves, and why it needed a new brand.]
Approach
[Describe the concept behind the identity and how it translated into the logo, color, and packaging.]
01 — Identity
An identity as light and precise as the pastry itself: a refined mark, a warm palette, and graphic details that feel handmade.
02 — Packaging
Boxes, bags, and seals designed to protect delicate desserts and present them like a gift.
03 — Stationery
Cards, invoices, and printed pieces that carry the same care into every interaction with the client.
04 — Digital
A social presence that keeps the brand consistent and makes every dessert look as good online as it tastes.
Result
[Describe how the brand performs today: recognition, growth, or a quote from the client.]
